Massage Makes Life Pleasant

2 - What to do with Your Re-Searched Keyword Phrases

1: How to find out what Keyword Phrases your customers are punching in to locate your place of business at Google.

2: What to do with Your Re-Searched Keyword Phrases

This will work for both domains you own and/or your account here as a marketing strategy, or both. Sometimes I will speak of one, then the other, as both sides have extensive knowledge gained regardless of your position on the Internet. If you desire to reach the highest level of success on the Internet with your massage practice, then you must use both plus a whole lot more.

In order of appearance as these are the placements for your chosen keyword phrases.
1: URL Addresses look either like imtCollege.com or something like massagebodywork.ning.com
2: Title (The very top of your browser is your title that matches the same title on web sites) (so 2 placements to view your title on all web sites)
3: The H1 Tag or the Header One. One meaning is higher rank than the H2 or H3 tags.
4: The content in the body of the web site with text links. (all the words that go into this dialog)
5: More text links such as on the top or a side bar menu on the lef...
6: Footer text link placement that matches the URL, Title, the h1, the content, and the text links. This needs to be on the far right.

What to do with your all your keyword phrases is simple and must be used in many various ways.

The number one piece of real estate on your web site is the URL Address. The area where you see the whatever.com or maybe this discussions URL address of:

http://massagebodywork.ning.com/forum/topics/2-what-to-do-with-your

If your account with us here is the only web site you have. Then your profile is a perfect example because you can change your URL address. Tobi, the creator of this massage community uses her URL address of:

http://massagebodywork.ning.com/profile/massage_oklahoma

You can see on the end of her URL she has /massage_oklahoma. This is obviously a keyword phrase Tobi wants to focus on. Anyone can change their own to match your keyword phrase.

Just click on your personal settings and scroll to the bottom and you will see "Useful Addresses". You will be changing the "Page Address"

You do not want to use more than 2-3 keyword phrases in this part and you have to use the _ in between the keywords.

If you have your own web site such as the massage school @ imtcollege.com, then the second best placement you want to focus on is the title on your web site and allow for this to match the URL.

The title can allow for more keyword phrases as you can closely observe from the massage school. If you study all the titles that match the URLS in this entire web site, then you will have your knowledge gained properly.

Sometimes your domain may not have a keyword in it as this is perfectly normal. There are two options at this point. Adding sub-domains and/or adding directories attached to your main domain with naming schemes of your keyword phrases. An example would be the transfer of credits link found at the massage school.

imtCollege.com/education/transfer-of-credits

If you Google "massage transfer of credits", then you will see the massage school is number 1, or at least it is on my Goo search and has been for a while. Did you notice in the link to the google search result how the keyword-phrase shows on Bold Lettering? This is why Bole is Beautiful in Goo Land.

If your using this massage network as a strategy, then the title is not 100% customizable, but your h1 tag is. (Header One) Creating your own ning network will allow you to customize your own title as well as other social networking web sites. There are also other massage ning networks for you to join and simulate what you learn here. Simulation is a "key element" of your web site appearance. The massage school receives more clicks from other massage web sites vs. on Google and Yahoo combined. It's just another spoke in the wheel of marketing. All spokes must be implemented for your high level of success and there are 20-30 of them. Some are new as some fade off. I remember when MySpace started and now there are ones that make MySpace look like an 8 track tape.

The title to this massage network for now is saying "Massage Bodyworks - Therapy - Educations" and may change this later. Notice how some of the title matches the URL address.

If your using your profile here, then notice on Tobi's page the h1 says Massage Therapist in Oklahoma. Again notice what keyword phrases are found in the URL, title, and the h1 tag. To simply change your h1 tag, just click on the one you can read now in your profile and click on save when your done changing it.

Are you beginning to notice all the text links with the keyword phrases in this marketing forum? Are you beginning to notice how most of the text links match the same keyword phrases on the web sites they point to? Just look at both sides and notice all the keywords that match on each web site. This one element alone can take you leaps and bounds if implemented properly.

4: The content in the body of the web site with text links. (all the words that go into this dialog)

Depending on how successful you really want to be, 100,000 words is what your need to focus on. So get started now and take ur time at a nice steady pace. Their are also ghost writers waiting for you now to write about your subject matter. Just do the research and you will locate the proper people.

Massage Therapy School may be the same as Massage Therapy College, but you already know this from the previous lesson that got you started.

Regardless if your using an account here or your own web site, your keyword-phrases in your content must match in many various ways to your url, title, and the h1. The more you use your online Thesaurus the more successful your exposure will be. Remember a short list is of these resources are found in lesson one of this massage marketing segment.

~~@~~@~~

Considering all the massage therapy professionals here that have posted photos, we want to take a look at the difference between the good, the bad, and the ugly. The photos ia an opportunity to write a lot of words to describe your image and these words will have your text links pointing to your web site and/or profile page. These text links will always be your keyword-phrases your campaigning for your professional massage business.

Well, ok not always as you can see from here about a 90-10 ratio. The 10% are typical links that open in New Tabs to useful content that is only related to the issue spoken.

In the photo descriptions, you definitely want 100% ratio unless your one of the few that writes a minimum of 250 words in all your photo descriptions.

The photo section to this massage community is a whole different lesson all together. If you just study and use all the features it comes with, then you will maximize your agility on the Internet.

This massage social network here is now receiving clicks from Google searches on actual names to the healers such as the keyword-phrase of massage by celia hernandez. Even though this is a real good thing, she may want to take a closer look at why you want to start campaigning the keyword-phrase heavily for massage bedford tx

Did you notice the link above is part of the 10% ratio?

~~@~~@~~

Lets observe a good massage photo of the massage school classroom.

Notice the keyword-phrase of massage school classroom is found in the Title on the very top of your browser, then the URL address of /photo/massage-school-classroom, then the H1 tag just above the photo, and then finally the description below the photo.

See, their are 4 placements found to the keyword-phrase of massage school classroom that describes the photo before your even get to the dialog of the photo. You really need a minimum of 250 words for all your short descriptions for your first year of campaigning your massage business. Photos is only a small part of it, and a great start and never stop writing and adding text links with your keyword-phrases in everything you do.

The description to the massage school classroom photo needs a lot more words along with of course the keyword text links in it.

Did you notice below the description of the photo the little features of Rating, Tags, Albums, and Location? It is very important that your Tags with multiple words such as "massage school" must always be in the "double quotes". Location is a very important feature where you can click on (Show Map) and it also creates a text link to your photos with your massage business location address.

All these features found on any web site must be implemented on all channels. I am amazed of how many photos here do not even consider using any of these techniques mentioned to enhance their massage business agility.

~~@~~@~~

Did you notice the text link of massage school classroom points to the image titled massage school classroom ?

5: More text links such as on the top or a side bar menu on the left and right.

Side mar menus simply means all the text links on the left or right side of any web site that point to categories such as the massage transfer of credits found at the massage college.

Take notice to all the categories on the right side bar menu of the massage college as well as on the top, just below the h1 tag that points to the about us and facilities page.

6: Footer text link placement

On the very bottom to the massage college you will see a text link to the home page that reads "Your innovative massage school."

This is a variation of the main keyword phrase were campaigning for the massage education center. Be creative with this feature and must be found on the bottom right hand corner of your web site. You will notice that this ning network does not provide this special feature.

Thank you for now and hope you are learning a lot.

1: How to find out what Keyword Phrases your customers are punching in to locate your place of business at Google.

2: What to do with Your Re-Searched Keyword Phrases

▶ Reply to This